Last week marked the start of HAMTRACE, a new Horizon Europe project focused on food authenticity and digital traceability. DunavNET is proud to be part of a European consortium working to tackle food fraud and strengthen trust in premium dry-cured ham (PDO/PGI) supply chains.
Senka Gajinov, agri-tech expert at DunavNET, participated in the project’s kick-off meeting in Barcelona, where partners aligned on the project vision, methodology, and implementation roadmap.
Food fraud affects both producers and consumers—undermining trust, damaging reputations, and creating unfair competition. HAMTRACE brings together research institutions, technology providers, and industry stakeholders to create innovative tools that protect product authenticity across Europe’s agri-food sector.
For DunavNET, this project represents a logical continuation of our long-term work in digital traceability and food integrity. It builds on experience from previous EU-funded initiatives such as TAGITSMART, TRACEWINDU (H2020), DEMETER (H2020) and DIPOL.
DunavNET is responsible for developing and implementing the project’s digital traceability platform, integrating key technological innovations into a unified solution powered by blockchain and artificial intelligence. We also lead the development of a multimodal AI agent to support real-time analysis and decision-making. In addition, we contribute to pilot testing, validation, and end-user training, ensuring the solution is reliable, practical, and ready for use in real-world conditions.
HAMTRACE combines chemical fingerprinting, AI and hyperspectral imaging, blockchain, and smart digital tags to build a transparent and secure traceability system tailored to the needs of the European agri-food sector. The project will run from 2026 to 2029, with pilot activities implemented in real food production environments.
The project is coordinated by Universitat Autònoma de Barcelona and co-funded by the European Union’s Horizon Europe Programme.
