Research and Innovation

H2020 Demeter


The DEMETER project is a large-scale deployment of farmer-centric, interoperable smart farming - IoT based platforms, delivered through a series of 20 pilots across 18 countries.

  • Pilots are used to demonstrate and evaluate how innovations and extended capabilities benefit from the interoperability mechanisms employed
  • The pilots have been organized into five major clusters: Arable Crops, Precision Farming, Fruit and Vegetables, Livestock and Supply Chain, involving 60 partners, 25 deployment sites, 6,000 farmers and over 38,000 devices and sensors
  • Our focus within the project is on Disease prediction and supply chain transparency for Orchards/vineyards, Transparent supply chain in poultry industry and Optimal chicken farm management

Project duration: 2019 - 2022

Visit Demeter website



Chicken Health Assessment Toolset aims to help the improvement of the breeding process by using AI and IoT. 

  • Cloud-based machine learning and data analytics algorithms for detecting stress patterns enabling early prevention of chicken health hazards
  • Integration with poultryNET, our poultry farm management solution to enable a comprehensive and holistic poultry farm management
  • CHAT! is supported by H2020 DIATOMIC project

Project duration: 2018 - 2019



User Engagement for Large Scale Pilots in the Internet of Things 

  • Combining complementary RRI-SSH expertise encompassing social and economic sciences, communication, crowdsourcing, living labs, co-creative workshops, meetups, and personal data protection to actively engage end-users and citizens in the large scale pilots 
  • Developing toolkit for LSPs end-user engagement and adoption 
  • Providing direct support and making recommendations for tackling IoT adoption barriers, including educational needs and sustainability models for LSPs and future IoT pilots’ deployment in Europe 

Project duration: 2017 - 2020

Visit U4IoT website



Aiming to enable mass market products to join IoT world by combining functional ink technology, printed NFC, crowd sourced secure scanners and cloud based data analytics. TagItSmart project is a part of  the IoT European Platforms Initiative (IoT-EPI).

  • Functional ink will be used to print QR codes with embedded ability to sense temperature, humidity, elapsed time etc. which combined with printed NFC will give not only the unique identity to each item, but also ability to understand the environment and the context of the item throughout the product lifetime
  • Smart phones and smart glasses based scanning, combined with appropriate incentives will facilitate involvement of consumers in the process giving them additional information and services related to the item they are using, while at the same time providing valuable information to the manufacturers about how their products are used

January 2016 – January 2019

Visit TagItSmart website

Privacy Flag

Privacy Flag | DunavNET

Crowdsourcing-based solution enabling end-users to better protect their privacy.

  • User-friendly tools for interacting with websites, smartphone applications and the Internet of Things
  • Highly scalable privacy monitoring and protection solution
  • Building a global knowledge database of identified privacy risks, together with online services to support companies and other stakeholders in becoming privacy-friendly
  • Working in close interaction with standardization bodies

Project duration: 2015 - 2018

Visit Privacy Flag website


Entropy | DunavNET

Entropy  integrates technologies that facilitate the deployment of innovative energy aware IT ecosystems for motivating end-users’ behavioral changes towards energy consumption reduction in buildings via:

  • Internet of Things (IoT) for interconnecting numerous devices
  • Advanced Data Modelling and Analysis techniques for realization of semantic models and knowledge extraction
  • Recommendation and Gamification to increase end users’ awareness and adopt energy efficient lifestyles

Project duration: September 2015 – 2018 

Visit ENTROPY website


WeLive | DunavNET

Design and piloting of smart city platform enabling active citizen participation and establishment of smart city service market.

  • ICT-enabled Open and Collaborative Government
  • Transformation from the current e-government approach into we-government
  • Open Data, Open Services and Open Innovation tools

Project duration: February 2015 - 2018

Visit WeLive website


irrigNET | DunavNET

Innovative service enabling food producers to improve crops production by optimizing irrigation process using the data from the field, current weather conditions and weather forecast to create an „irrigation“ recipe. The results are:

  • efficient irrigation using IoT technologies
  • Yields and crop quality improvement
  • Rational water consumption
  • Reduction of harmful effects on land

Project duration: Jun 2015 - February 2016


Visit irrigNET website

FI-content 2


Crossroads of content, media, networks and creativity

  • Merging of physical and virtual worlds through creative multiplayer games
  • Development of AR based games through implementation of algorithms for object detection, localisation and tracking in real time
  • Tools development for easy creation of games
  • Development of games similar to Avatar with various missions and enabling interactions with real data on location, weather conditions, air pollution, etc.

Project duration: May 2014 - September 2015



Promotion of smart energy usage and sustainable resources through creative games

  • Creative games platform that promotes energy efficiency improvements
  • Development of serious games with creative missions that promote efficient energy usage through visualisation of energy production and consumption and use of real data
  • Use of the augmented reality concept to extract needed data based either on user location or through use of markers

Project duration: May 2014 - September 2015

Visit Finesce website



Mobility and transport digital wallet

  • Development of an interoperable fare management for sustainable urban transport
  • Purchase of public transport tickets via smart phone with options for travel planning, information on arrival times etc.
  • Pilot in Novi Sad will enable combining the bus transport service with a ‘rent a bike’ service providing at the same time an access to information about the major tourist landmarks

Project duration: 2014 - 2016

Visit MobiWallet website



Pilot installation of public services through use of cloud computing

  • Pilot installation of public services in a “cloud” in the city of Novi Sad
  • Development and deployment of a platform for use of innovative services in a public sector which will enable cooperation of the state sector with citizens and legal entities in a more efficient way along with additional fund savings
  • Safe "cloud computing" infrastructure will enable the Protection of Information of Public Importance as well as the Personal Data Protection

Project duration: February 2014 - 2016

IoT Lab

IoT Lab

Crowdsourced experimental environment

  • Platform for crowdsourced multidisciplinary experiments

  • Voluntary participants can initiate, run or just take part in a selected experiment and thus contribute to the new research
  • Collection, processing and transmission of required data/information with garanteed data and privacy protection

Project duration: October 2013 - 2016

Visit IoT Lab website



Secure and smarter cities data management

  • Development of a distributed framework to enable smart and secure sharing of large volumes of heterogeneous data for use in smart-city applications of high importance for the city and its citizens
  • End-to-end security and trust in information delivery with the minimal load on system resources
  • Evaluation of the city transport system through engagement of travellers with smart phones who will forward information of importance to the system on a voluntary basis and with option to remain anonymous

Project duration: September 2013 - 2016



Creating a socially aware and citizen-centric Internet of Things!

  • Bringing people and their smart devices into a trusted, reliable and secure ecosystem of IoT devices, information flows and services that facilitate citizens’ everyday life
  • Some examples are: guardian - children and elderly monitoring application, watering of community green surfaces, public reporting of community problems

Project duration: September 2013 - 2016



“Citizens’ observatories” for air quality monitoring

  • Development of sensor based citizens’ observatories for the life quality improvement in cities
  • Deployment and evaluation of platforms with cheap gas sensors for air quality distributed monitoring covering all locations of interest for citizens
  • Active citizens’ participation in data collection and decision making to realise the better quality of life

To see live data measurements visit our WEB PORTAL

Project duration: September 2012 - 2016

Visit CITI-SENSE website

Novi Sad City Challenges

Organicity - Novi Sad Experiment

Addressing real end-user social and technical needs in a smart city. The experiment is deployed in Novi Sad in the framework of the OrganiCity platform.

  • Engaging developers, makers, students, and other citizens to provide additional services/datasets during workshops and hackathons
  • Datasets will be correlated to identified urban challenges (noise in the city, water quality, traffic, parking…)
  • Expected results: developers with the viable business models will be able to deliver services that have social and economic benefits; at least 2 new services developed on top of OC platform by community

Experiment duration: November 2017 – April 2018


  • Pilot No.1 is set in Novi Sad, Serbia and it will be implemented in Univerexport retail chain 
  • It will demonstrate dynamic pricing benefits for the whole value chain: Smart Tags attached to the products contain the general information (provided by manufacturers), additional information (provided by retailer); Tags act as the data providers and are key part of supply chain control process 
  • When retailer scans Smart Tag on the product, scanning results (pack ID and result) are forwarded to platform and dynamic price calculation process is invoked  
  • When consumers scan Smart Tags (using a smartphone application), they obtain all the information about the product (best before, price, recycling, recipes and other info approved by retailers); the retrieved information depends on the location and time of scanning 


  • Pilot No.2 will test home services and it will take place in France with the support of Leroy Merlin and PICOM
  • On the example of heating equipment (boiler and associated filtering station), the pilot will test different services to the customer all along the life of the equipment at home  
  • Some of the services will leverage access to information related to the product, its environment, and its use, and some will provide specialized services (installation, maintenance, repair, etc.) 
  • The aim is to provide comfort and a healthy living at home: proper maintenance, repair, replenishment, and monitoring 



MobiWallet Pilot
  • The pilot is set in the City of Novi Sad, Serbia and it is funded by EU as one of four pilots across European cities
  • Pilot aims to demonstrate the mobile payment in public transport utilising the QR code, augmented reality (AR) and optical validation
  • Pilot will provide a multimodal transport through integration of two transport means (busses and rental bikes) and it will demonstrate interoperability of the payment systems for different transport means
  • Partners involved in realisation of this Pilot are DunavNET, JGSP Novi Sad and City of Novi Sad

You can download MobiWallet application from Google Play.



CLIPS Project
  • The pilot will demonstrate a new approach to delivery of public services through use of cloud computing
  • It is set in the City of Novi Sad, Serbia and is funded by EU as one of five pilots across European cities  offering the same  type of services
  • Novi Sad municipality has identified specific services to be implemented within this pilot which will together enable a first step for a family or business moving to (or around) Novi Sad
  • An example of these services is a mash-up and visualization of information of interest, i.e. publicly available information: public infrastructure  general safety, capture areas of health centres, pre-schools and schools, population structure, energy efficiency of the buildings, average costs per apartment based on their specific circumstances etc.


IoT Lab

IoT Lab
  • A new IoT Lab tool is available that explores the potential of crowdsourcing and crowdsensing to extend the testbed infrastructure for multidisciplinary experiments with more end-user interactions. This will provide you with an opportunity to collect data for your research by accessing the Testbed as a Service with crowdsourcing tools and IoT testbeds
  • Sign up for Testbed as a Service, the IoT Lab tool for researchers, if you are looking for tools for engaging citizens in your research projects. This will provide you with an opportunity to propose a research, vote and rank the research ideas or take part in research projects by providing your knowledge or mobile phone sensor data
  • Download IoT Lab mobile application by scanning QR code if you want to support and take part in research activities and influence the future research


Sociotal pilot
  • SocIoTal will deliver services and application for the citizens depicted during co-creation workshops held in the City of Novi Sad and the City of Belgrade, Serbia
  • Elevator supervisor pilot enables automatic monitoring of elevator's traveled distance and automatic malfunction detection as well as possibility for alerts that will notify the user if service is required
  • Mood of the city pilot will tell you how much the city is happy by building a happiness index - metric based on an environmental parameters extracted from the sensors deployed in the city and citizens' feedback: mood detected from the phone's camera and scientific questionnaire

Find out more about IoT Meetups in Novi Sad