• Pilot No.1 is set in Novi Sad, Serbia and it will be implemented in Univerexport retail chain 
  • It will demonstrate dynamic pricing benefits for the whole value chain: Smart Tags attached to the products contain the general information (provided by manufacturers), additional information (provided by retailer); Tags act as the data providers and are key part of supply chain control process 
  • When retailer scans Smart Tag on the product, scanning results (pack ID and result) are forwarded to platform and dynamic price calculation process is invoked  
  • When consumers scan Smart Tags (using a smartphone application), they obtain all the information about the product (best before, price, recycling, recipes and other info approved by retailers); the retrieved information depends on the location and time of scanning 


  • Pilot No.2 will test home services and it will take place in France with the support of Leroy Merlin and PICOM
  • On the example of heating equipment (boiler and associated filtering station), the pilot will test different services to the customer all along the life of the equipment at home  
  • Some of the services will leverage access to information related to the product, its environment, and its use, and some will provide specialized services (installation, maintenance, repair, etc.) 
  • The aim is to provide comfort and a healthy living at home: proper maintenance, repair, replenishment, and monitoring